They made you look. They made you think. They made you care.Now, in Uncovered, the editors, photographers, designers and muses behind 100 of the most iconic magazine covers reveal the discussions and decisions that led them to publish and be damned.The media both reflects and shapes society, and today more than ever we are aware of the potential for the cover of a magazine to create ripples across the world; particularly with the advent of social media. In this book, the former editorial director of Hearst magazines in the UK, Ian Birch, takes a chronological look at the most impactful covers, and speaks to the people behind them to get the inside take on how they came to fruition.Featuring interviews with photographers, their subjects, art directors, editors and designers involved in creating these ground-breaking covers, including exclusive interviews with Tina Brown, Jann Wenner, Ian Hislop, and Caitlyn Jenner on her now iconic Vanity Fair cover, Uncovered is an exciting look at how creative minds come together to create revolutionary covers.